Hey Girls donates £1000 from the sale of limited-edition period pants to women in crisis at Edinburgh’s Women’s Aid and WE-STAP
At the beginning of June, Hey Girls joined the UK government’s awareness campaign #YouAreNotAlone. The campaign highlights the real risk many people find themselves in during the Coronavirus campaign being forced during lockdown to stay in environments of domestic abuse violence.
Alongside an awareness and engagement campaign on social media, Hey Girls released a limited-edition range of red reusable period pants – with £5 from every sale going to two organisations on the front line looking after women in crisis.
Many charities and domestic abuse campaigners have reported an unprecedented increase in calls and outreach form those living in abusive households. Lockdown has led to people being exploited and manipulated, and left feeling trapped.
Celia Hodson, Founder of Hey Girls said: “Whilst we work with charities across the UK with donations of period products throughout the year, we’re aware that sometimes cash contributions are also extremely valuable – especially during such unprecedented times when these services are more important than ever.
We wanted to support the UK government’s campaign by not only raising awareness to our customer base – but also by offering them a way to support abuse victims financially during Covid-19.
We’re delighted to be able to now donate this to Edinburgh Women’s Aid who do such fantastic work for women in our community and also to the WE-STAP project who work with women in need in Croydon.”
Linda Rodgers CEO Edinburgh Women’s Aid said: “We are extremely grateful to Hey Girls and everyone who has supported the ‘You Are Not Alone’ campaign. As with many organisations that support women and children affected by domestic abuse, we are bracing ourselves for a surge in demand as lockdown eases. Lockdown has been difficult for everyone, but ‘staying at home’ has been particularly difficult for those for whom home is not a safe place. We have supported almost 1000 women and children during lockdown and we expect many more will come forward, as restrictions continue to lift, seeking practical and emotional support. This might include accessing our helpline or webchat; seeking refuge; court support; or support for women and children who are struggling with anxiety and mental health. We are increasingly reliant on the generosity of individuals and communities to enable us to be there for the growing number of women and children who need our support. The generosity of everyone who has taken part in this campaign is hugely appreciated.”
Minister for Safeguarding and Vulnerabilities, Victoria Atkins said: “Coronavirus has had an effect on everyone, but I know that it has been especially frightening for victims of domestic abuse who have found themselves trapped in their homes with their perpetrators.
I’d like to thank Hey Girls for supporting the government’s #YouAreNotAlone campaign and raising awareness of this terrible crime. It is more important than ever to remind victims that help is available.”