Hey Girls are delighted to share the screen with incredible organisations including Street Soccer Scotland and Baby Loss Retreat, who are adapting and innovating to make sure services remain open to those who need them.
Simon Pitts, CEO of STV, said: “These are hugely challenging times and no one is untouched by this crisis – but some are affected more than others. The Local Lifeline campaign recognises and celebrates those community heroes who are thinking creatively to help others, and the charities who are working tirelessly to help the most vulnerable across the country.”
“These charities and small businesses would never normally access TV advertising but we believe their actions should be recognised across the country. We want to use the massive reach that we have to help share their stories with millions of viewers, outlining how people can help and inspiring others in these difficult times. It is our intention to share over 100 stories of resilience, innovation and community kindness on STV over the next few weeks.”
Keep your eyes peeled for the real deal on STV during the coming week!