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The Big Sister Project

hey girls period products with big sister caption

How the Big Sister Project partnered with Hey Girls.

The Big Sister Project is a four-way partnership between Hey Girls, Women in Sport, Places for People and Places Leisure. The project helps break down the barriers periods pose to enjoying sport and exercise. Hey Girls products are stocked for free in all 11 participating leisure centres across the UK as part of the project, while all girls can also sign up to benefit online.

The Big Sister Project launched in May 2022 and came about thanks to an £11million support package from the Tampon Tax Fund.

The need

The project aims to encourage more young people to stay in sport and other physical activities which had stopped due to starting their periods. Research by Women in Sport found seven in ten girls admitted they don’t feel comfortable exercising during their period.

The impact

Within two months, over 1,000 girls had signed up to the Big Sister project, meaning over 1,000 girls have access sport and exercise for free at Places Leisure centres as well as essential free period products.

Having Hey Girls onboard has ensured those taking part receive their products for free – as no one should be limited by their period.

The Big Sister Project

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