Hey Girls has been selected to deliver period health education and period products to young people across the UK in a new £1m ‘Big Sister’ project, which aims helps to improve confidence, wellbeing and activity levels amongst teenage girls.
The joint project will be delivered by us, Places Leisure, Places Foundation and Women in Sport. The consortium of organisations was awarded £1m from the final Tampon Tax Fund for the project which aims to break down the deep-seated barriers that teenage girls face to leading healthy, happy and active lives by creating a supportive network of ‘Big Sisters’.
According to recent research: “Girls are losing their love of sport during teenage years at an alarming rate, and ruling themselves out rather than in.”
The programme will work with girls in target areas aged 9-15 and help them to feel ‘sport ready’ by recruiting a network of “big sisters” made up of peer leaders and supporters from sport, school and community organisations. Girls in the programme will be offered free girl-focused exercise sessions and gym memberships as well as free period products and digital resource packs from Hey Girls to help them feel confident enough to take part in sport.
The project will be delivered in Norwich, Derby, Sheffield and Rotherham where there are Places Leisure centres, and in another seven locations where Places for People manage homes and communities.
As part of the Big Sister scheme, we’ll be supplying our award-winning period products to each of the leisure centres and undertaking a comprehensive programme of period education.
Through its research, Women in Sport found that young women and girls, particularly those in areas of higher deprivation, face significant barriers to accessing and maintaining active lifestyles. The charity identified four key challenges: affordability, body confidence, period poverty and worry about safety or harassment.