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Period dignity on every watch
Case Study

Period dignity on every watch

How Cheshire Fire and Rescue Service partnered with Hey Girls to make free period products available to everyone across the Service

Providing period products at work is a simple but important way to support colleagues, improve wellbeing and create a more inclusive workplace.

Crew Manager Abi Petch, Cheshire Fire and Rescue Service

The Challenge

Cheshire Fire and Rescue Service had provided period products on its fire appliances for several years. But the team wanted to go further: making free period products available across stations and workplaces for anyone who might need them.

That meant colleagues, fire cadets, King’s Trust students, visitors and members of the community attending open days and events.

Why Hey Girls

The Service wanted a partner that shared its commitment to inclusion, wellbeing and looking after its people.
Hey Girls offered a natural fit. The goal was simple: give people access to what they need without awkward conversations, embarrassment or having to ask.

A social-impact donation model supporting people experiencing period poverty

Eco-friendly, zero-waste products

A shared belief that period products are a basic essential, not a luxury

0+

partners supported nationwide

0m+

donations to date

0

Hey Girls founded as a Scottish social enterprise

0%

profits reinvested

The Impact

What began with one conversation has become a Service-wide commitment to period dignity.

And the impact extends beyond the workplace. As a Social Enterprise, Hey Girls reinvests 100% of profits into tackling period poverty, meaning this partnership supports people in need across the UK

The Result

Today, Hey Girls period products are available free of charge across Cheshire Fire and Rescue Service workplaces and operational units.


The change has been welcomed across the Service, with colleagues sharing stories of times they had needed period products at work but couldn't easily access them.


For Abi, that's what period dignity is all about:
“It’s about making sure people feel supported, included and looked after at work.”

Speak to the hey girls team

Get in touch today to find out how your business can partner with us..

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