News | 13.05.22

Hey Girls provides free period products to help keep children in sport

Hey Girls are thrilled to share that our products are now available for free in 11 leisure centres to help keep young girls in sport.

We are taking part in the new Big Sister project, in partnership with Women in Sport, Places for People and Places Leisure, to break down the barriers periods pose to enjoying sport and exercise.

Open to girls aged between nine to 15 years old, the project offers a free six-month gym membership, access to a selection of workout classes and educational resources.

Hey Girls products will be stocked in the 11 participating leisure centres for free, while all girls who sign up will also be sent a box of reusable products to their homes.

The initiative comes thanks to the DCMS Tampon Tax Fund, with the aim of ending period poverty once and for all – an issue faced by one in 10 people in the UK.

Kate Smith, Co-Founder and Director at hey girls, said: “We are so pleased to work closely with the Big Sister Project.

“Our aim is to provide people with period products and period education so everyone can have a better period.

“We have lived and learnt experience that sports can be a challenging topic when discussing periods, so we are really excited to help educate people within the Big Sister community to keep people active while they are menstruating.”

Research by Women in Sport, who are leading the campaign, has found 43% of teenage girls who once considered themselves sporty became disengaged from sport after primary school, while 70% of girls admit to feeling uncomfortable exercising during that time of the month.

Participating Places Leisure centres include four complexes in Sheffield and the Riverside Leisure Centre in Norwich, not far from our Norfolk office in Diss.

Girls are encouraged to visit to sign up to the initiative and access period education resources.